This wild Chrome extension lets you bend web sites to your will

Last week, whereas gazing at Amazon’s overly cluttered web site, I lastly decided to do one factor about it.

Using a Chrome extension often called PixieBrix, I began eradicating the entire superfluous widgets and distractions from Amazon’s product pages, along with the Alexa banner advert on the prime, the “usually bought collectively” promo underneath the product picture, and the sponsored product listings extra down the online web page. Now I can uncover what I’m looking out for with a lot much less scrolling and fewer upsells alongside one of the simplest ways.


The capability to remove the undesirable elements of any web site is just one of PixieBrix’s choices. You may even add custom-made movement buttons to your favourite web sites, create sidebars that acquire supplemental data as you browse, and ship webpage data off to totally different suppliers like Google Sheets or Trello. PixieBrix initially launched remaining 12 months, nonetheless now it’s releasing a simplified mannequin of its distinctive product, with a market the place prospects can uncover new strategies to change their favourite web sites. (The New York-based agency may also be asserting seed funding of $3.5 million.)

As an enterprise, PixieBrix caters primarily to corporations that have to customise the software program program their staff are using. But it’s moreover a robust gadget for personal use that’s free for folks. If you’re unhappy with one of the simplest ways an internet site works—and don’t ideas mucking round with just a bit little little bit of code—you presumably can create your tweaks to make it increased. 

“The imaginative and prescient is spherical learn the way to democratize anyone’s capability to customise the web sites that they use,” says Todd Schiller, PixieBrix’s cofounder, and CEO.



PixieBrix works by tapping into the developer devices provided by Google Chrome (and totally different Chromium-based browsers, akin to Microsoft Edge). These devices, which you will convey up by pressing Ctrl+Shift+I or Cmd+Shift+I, assist you to scrutinize and modify the code of any web site. PixieBrix supplies an extra tab to this menu with a simplified interface for making these changes, so that you presumably can add or take away internet web page elements with out deep data of web utilized sciences akin to HTML, CSS, and JavaScript.

Using Amazon decluttering, as an example, you start by navigating to and making a “Trigger” that runs each time you go to the situation. Then, you add a sequence of “Hide” actions (PixieBrix calls these actions “Bricks”) that run as part of the triggering event. For each movement, a selector gadget lets you choose which elements of the online web page it is advisable disguise.


PixieBrix can add new elements to pages as successfully, which is the place points get attention-grabbing. With a bit further tinkering, I was prepared so as to add a “Search on eBay” button to Amazon product pages, which scans the online web page for the product identification, then opens the eBay search in a model new tab. I moreover added a number of custom-made search shortcut buttons to Brave Search—at current my non-public search engine of different—letting me merely lookup the current query on Amazon, Google, Twitter, and Reddit.

The PixieBrix extension moreover has its sidebar menu, which could pop up in response to points that may be occurring on the internet web page. I used this so as to add an “Agenda” hyperlink to my Gmail inbox, loading my weekly to-do guidelines from Tweek in a sidebar menu.


As any individual who’s not a coder, I wouldn’t say the setup course for these additions was intuitive. But PixieBrix’s pattern documentation gave me a fundamental sense of how the whole thing labored, and after a pair of hours of having fun with spherical, I was able to arranging some shortcuts that I’ll presumably use for a really very long time to come back again.


My early experiments with PixieBrix solely scratch the ground of what’s attainable. The agency’s Marketplace reveals all kinds of totally different makes use of for the software program program—makes use of that I’ve however to try, akin to together with data from webpages to Google Sheets or a Trello Card, displaying supplemental data (like local weather immediately inside webpages), and filling out sorts mechanically.

But I’m moreover not exactly the goal market. PixieBrix is primarily an enterprise software program program, and it sees an unlimited various in areas like product sales and buyer help, the place staff are generally bouncing between browser tabs and cross-referencing data from some areas. Instead of constructing an entirely new utility to resolve these points, PixieBrix wishes to help corporations to customize the devices they’re already using. To that end, “Some totally different corporations are establishing new functions, which merely ends up being but another login,” Schiller says. “We assume for many enterprise cases, it’s a lower menace, better return on funding approach to do points.”

PixieBrix says it charges round $50 per thirty days per client for its enterprise mannequin, nevertheless it absolutely’s free for explicit individual prospects that don’t need the service’s collaboration choices, client entry controls, or electronic message assist. And these prospects will stand to be taught if PixieBrix has optimistic features traction. The agency’s newly-launched Marketplace lets prospects search new “Bricks” to change web sites, and it’ll enhance over time as further people create and share Bricks of their very personal.

Shiller says there’s, ultimately, no restriction to what prospects can do with the software program program.

“It’s going to have a profound affect on one of the simplest ways that corporations and prospects work along with the online,” he says, “on account of it locations further of the customization power throughout the fingers of the tip prospects.”

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